rational psychology

We study the pricing models with considering company decision makers are fairness preferences , incompletely rational psychology .

本文在纵向差异化产品市场模型的基础上，针对企业决策者的公平偏好不完全理性心理进行定价模型研究。

With increasing market opportunities and customers increasingly rational consumer psychology , market competition becomes increasingly fierce .

随着市场机会的增多，广大用户消费心理日益理性，市场竞争日趋激烈。